A free tool from Sheri Otto · updated September 2026

Get AI results like the top 6%.

HubSpot's CEO shared that only 6% of companies see big results from AI. Here are the notes from 5 sessions at UNBOUND, HubSpot's big conference for marketing and sales teams, plus an AI prompt for each lesson so you can put it to work. Tell this page about your business once, and it writes you 5 ready-to-use prompts, one for each day.

Build my 5 daily prompts ↓ Works with ChatGPT, Claude, Gemini and Copilot. No sign-up.
Sheri Otto

Hi, I'm Sheri. I grew up in corporate marketing, including leading demand marketing at HubSpot, and in April 2026 I left corporate to build my own business. Using AI systems, tools and frameworks, I matched my six-figure salary in my first seven weeks, and now I'm handing those tools to you because I believe your work can reach a lot more people.

In shortHubSpot's CEO shared that 90% of companies use AI, but only 6% see big results. This free tool gives you notes from 5 sessions at UNBOUND, HubSpot's 2026 conference for marketing and sales teams, plus 5 AI prompts, one a day, filled in with your business. Each takes about 10 minutes in ChatGPT, Claude, Gemini or Copilot.

  1. Where most people are

    You hear a great talk. Then the notes sit in your phone.

    You write down the good lines, you feel fired up, and then Monday happens. The notes never turn into anything you actually do.

    Notes · UNBOUNDSept 16
    • AI needs better context
    • Tell buyers what you're not??
    • Be the source
    Last opened: never
  2. The fix

    The notes from each talk, plus a prompt to act on it.

    For each speaker, you get the notes from the session and the one idea a small business can use right away. Then a prompt helps your AI turn that idea into something for your business.

    You fill in a few details about your business once: who you serve, your industry, what you sell. This page writes those details into all 5 prompts for you, so every answer your AI gives fits your business.

  3. What you get

    By the end of the week, you'll have:

    • An AI that asks about your business before it gives advice.
    • A "who this is not for" list that makes the right buyers trust you.
    • Ideas your best customers would be proud to show off.
    • An email opening that still works when AI summarizes it.
    • A new way to introduce yourself that people remember.
  4. Your turn

    One prompt a day, for 5 days.

    1. Fill in your business details below. They're saved in your browser, so they're still here when you come back tomorrow.
    2. Each day, open that day's prompt and tap Copy prompt.
    3. Paste it into your AI, do the 10-minute action item, then tick it off.
Your 5 daily prompts

First, tell the page about your business.

Everything you type here goes into all 5 prompts below, automatically. The more specific you are, the better your AI's answers. Think "owners of dental practices with 3 to 10 staff," not "small businesses."

Heads up: this is filled in with a made-up example so you can see how it works. Click "Clear the example" and type in your own business.
The type of people or businesses, as specific as you can. Size, role, stage.
Or "all kinds" if it truly doesn't matter.
Your main offer, and the price if you're comfortable sharing it.
In the words they'd use, not industry words.
What goes into every prompt

0 of 5 done
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